About Us
Company profile
We are one of the leading importers in Haiti
CASSIS FRERES S.A. is a 72 year old family business specialized in the import and distribution of food and grocery products, providing wholesalers and retailers with nationally and internationally known brands in Haiti. By offering quality service, low prices and product diversity, CASSIS FRERES S.A. delivers its clients a winning formula in today’s highly competitive marketplace. A unique combination, that has established CASSIS FRERES S.A. at the forefront of the food and grocery products distribution industry in Haiti. CASSIS FRERES S.A.’s team consists of about 300 employees.
CASSIS FRERES S.A. has been one of the top 5 food importers in Haiti for the past years and continues to strive for excellence in its domain by continuously looking for ways to improve its service, expand its portfolio of brands and products and strengthening relationships with its suppliers and customers.
In the past few years, the CASSIS Group has expanded its business horizons and has invested in manufacturing and national production of cereals and tomato products (ketchup, tomato paste, etc.) and also in Banking, Energy, Construction, Hospitality and Real Estate. Altogether the group provides employment to more than 1,500 people directly or indirectly.
Warehouses
CASSIS FRERES S.A.’s headquarters are located in Cazeau (Port-au-Prince) and houses the administrative offices and the biggest warehouse of 70,000 square ft with 2 cold rooms of 6,000 square feet and 1 freezer of 3,000 square feet. The main point of sales is located in Shodecosa Industrial Park (Port-au-Prince) which consists of 2 additional warehouses of 22,000 square ft & 17,000 square ft. There is also a new warehouse of 20,000 square feet under construction on the airport road (Port-au-Prince) which will house our new administrative offices.
Transportation
CASSIS FRERES S.A. has its own fleet of trucks for deliveries with a total of 67 dry trucks of 18 ft and 24 ft and 4 cold trucks of 20 ft and 40 ft. CASSIS FRERES S.A. provides free delivery to its customers all over the Haitian territory.
Sales Operations
The brand managers define the purchasing strategy in collaboration with the directors of the company and ensure its implementation through a targeted choice of products and suppliers. They are the suppliers main contact and are constantly looking for ways to improve the business relationships with them and expand the companies portfolio. They are in close contact with the sales team in order to share sales information, customer feedback, order planification, promotions and sales forecasting.
The sales team performs weekly visits to the customers in the metropolitan area and to the outside cities and also communicate via email and phone to follow up with the customers. They also act as customer service support for these customers and they collect market information such as local price fluctuations, competitor’s products information, introduction of new products in the market, etc.
The marketing manager in collaboration with the sales team also plans and manages promotional events such as product promotions, tastings and giveaways, etc.
